Photography: Kouichi Kamio The words on the signboard show; Top: Store name ("ITO-YA" in Kanji) Middle: "Japanese style's stationery goods, Chinese and Western styles." The telephone number is 2616 in Shinbashi". (Shinbashi is a place name in Tokyo) ITO-YA: "ITO" is the family name of the owner and "YA" meaning is STORE in Japanese.